About Sopro studio
FIELD-PROVEN PRODUCTION. DISCIPLINED BRAND GROWTH.
We built SoPro Studio to solve a common problem in the outdoor and commercial space: creative agencies that do not understand hard environments, and media buyers who do not understand storytelling.
Our team operates at the intersection of technical production and commercial performance. Whether filming in remote backcountry conditions or scaling paid customer acquisition pipelines, we engineer content and growth systems that generate tangible revenue.
Our Standards
How we operate
We do not rely on templates or vanity metrics. Every brand engagement starts by identifying your baseline unit economics, customer acquisition costs, and creative distribution bottlenecks.
From there, our crews handle end-to-end execution: cinema-grade video production, commercial product photography, paid media management, search engine optimization, and lifecycle retention. You get a direct, senior team focused on commercial results, not an inflated agency roster passing work down to junior contractors.
If you’re looking for a digital marketing partner that knows the outdoor space and backs every move with intent, you’re in the right place.
Who we partner with
Commercial clients & categories
We partner with companies ready to scale customer acquisition and elevate their brand footprint across competitive markets:
Hunting, Fishing & Outdoor Brands:
Field-ready production teams equipped for harsh conditions, product deployments, and authentic audience capture.
Performance & Consumer Goods:
High-converting commercial creative, product launches, and direct-to-consumer digital acquisition systems.
Specialty Manufacturers & Enterprise Outfits:
High-consideration sales funnels, corporate video assets, and targeted organic search pipelines.
The Operators
SOPRO Studio is a family-run operation built by people who’ve spent their careers in the field, literally and professionally. The Swinghamer’s bring over 20 years of combined outdoor industry experience to every client engagement, with backgrounds spanning content production, brand strategy, and business operations.
In and industry full of generalist agencies, SOPRO was built differently. By operators who understand the culture, speak the language, and have the track record to back it up. When we say we’re going to do something, we do it!
Nolan Swinghamer
Founder & Head of Growth Strategy
Nolan Swinghamer’s career in the outdoor industry started before he even finished college. In 2010, he left his final round of finals to film for North American Whitetail TV, with his professors’ blessings and a one-way ticket into the field. That decision set the trajectory for everything that followed, even the millions of skymiles around the globe!
Over the next 15+ years he worked across content production, brand strategy, and digital marketing for some of the most recognized names in hunting and fishing. He’s produced content for many national TV shows including The Crush with Lee and Tiffany and Swarovski Optik Quests, managed both paid and organic campaigns that generate leads through millions of views, and built SOPRO Studio into a trusted partner for outdoor brands that are serious about growth.
His background isn’t just marketing. It’s time in the field, behind the camera, and at the table with brands that take their craft seriously.
Amanda Swinghamer
Director of Operations & Logistics
Amanda Swinghamer didn't come to the outdoor industry from the outside looking in. She grew up fishing, took up hunting in 2015, and has since become a well-rounded hunter across all aspects of Midwest hunting. She understands the audience because she is the audience.
Her professional background is in physiology and sports medicine, with a physical therapist assistant degree from St. Catherine's University. Over a decade in the PT field followed, including 7+ years managing a practice on her own. That experience built the kind of business acumen most marketing agencies can't hire for.
Amanda runs the business side of SOPRO. She also leads client interaction, social media execution, intern management, and ambassador and affiliate marketing for clients. She's also grown into a capable content creator in her own right. A good eye isn't teachable. Running a camera is. Amanda now has both the business and creative side on her resume!
Helena Slabber
Social Media Marketing Intern
Currently pursuing her degree at UW-Stout, she joined the SOPRO Studio team in June and immediately hit the ground running. Driven by deep ambition and a natural capacity for learning, she dives headfirst into understanding the unique industry and culture behind the brands we represent. She brings a fresh perspective, high energy, and sharp digital insight to every campaign, helping elevate our clients' voices across all social channels.
Let’s talk business
Direct access to our senior team. no sales reps, no agency runaround.
Tell us about your brand targets, active campaigns, or upcoming production timeline. Every inquiry is reviewed directly by leadership within 1 business day.